Lee Brice is part of the “Label Me Proud” campaign in partnership with the Reveal Project benefitting Folds of Honor, an organization that raises funds for scholarships for the spouses and children of fallen and disabled veterans. The announcement of the month-long campaign — whose name was inspired by Lee’s chart-topping hit, “Drinking Class” — comes after last week’s moving CMA Fest performance at Nashville’s LP Field. The singer called his friend and Folds of Honor ambassador Major Ed Pulido up on stage during his performance of “I Drive Your Truck.” Major Ed is one of countless Americans who returned from combat wounded. Folds of Honor helped Major Ed integrate back into civilian life by employing him and even awarding his two daughters college scholarships.
Lee said, “I came from a hard working family who sacrificed to make ends meet. Through my job, I get to meet amazing people at every show that share a similar upbringing — they’re not afraid of hard work and they never give up. I’m proud to work closely with organizations, like Folds of Honor, who help families who have sacrificed in service to our country.”
Fans can directly give back to military families like Major Ed’s by purchasing a limited edition “Label Me Proud” t-shirt at revealprojectlee.com. Net proceeds from the sales go directly to Folds of Honor.