Luke Bryan will perform live at AT&T Stadium during halftime of the Dallas Cowboys game against the Carolina Panthers on Thanksgiving Day (November 26), kicking off The Salvation Army’s annual Red Kettle Campaign. The nationally televised halftime performance marks the 19th year the Dallas Cowboys have partnered with The Salvation Army to launch the iconic annual campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families and Christmas toys for millions of children, in addition to numerous other social services programs year-round, such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
Luke said, “As a football fan, I’m especially excited to be performing on Thanksgiving Day. It’s also an honor to spotlight two great organizations like Dallas Cowboys and The Salvation Army and raise awareness for all the great work they do.”
The Red Kettle Campaign runs from Thanksgiving Day through Christmas Eve and is the largest and longest-running fundraiser of its kind. It raised $144.7 million last year alone, with more than $2 billion raised since the Dallas Cowboys Thanksgiving Day partnership began in 1997. For the second year, this campaign will include an invitation for donors to share their reasons for giving on social media, and Luke Bryan will add his own #RedKettleReason.
In addition to giving online or to the traditional bell ringers that will be stationed at retail locations across the country, supporters can donate through the Army’s text-to-give program. By texting the word “KETTLE” to 80888, donors can send $10 to the Red Kettle Campaign.
FAST FACTS
- Past Red Kettle Kickoff celebrity halftime performers included Kenny Chesney, Keith Urban, Carrie Underwood, Toby Keith, LeAnn Rimes, Randy Travis, Reba McEntire, Selena Gomez, Enrique Iglesias, Daughtry, Jonas Brothers, and Kelly Clarkson.
